Clever television advertisements for alcoholic beverages could be attracting a undesirable consumer population -- underage drinkers. Research conducted at the Department of Pediatrics at Children's Hospital at Dartmouth, Dartmouth-Hitchcock Medical Center demonstrated the link between familiarity with television advertisements for alcohol and an increased likelihood to engage in underage drinking.
Underage Drinking: Minors Who Recognize Ads For Beer And Spirits Are More Likely To Drink
